{"id":861,"date":"2022-01-17T12:23:52","date_gmt":"2022-01-17T12:23:52","guid":{"rendered":"https:\/\/ovationbbdo.rs\/?p=861"},"modified":"2022-11-15T22:07:21","modified_gmt":"2022-11-15T22:07:21","slug":"converse-new-reality-dictionary","status":"publish","type":"post","link":"https:\/\/ovation.rs\/en\/converse-new-reality-dictionary\/","title":{"rendered":"Converse &#8211; New Reality Dictionary"},"content":{"rendered":"\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/661419506?h=139064fda4&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"converse-dictionary\">Converse \u2013 Dictionary<\/h1>\n\n\n\n<div class=\"wp-block-columns main-info is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Client<\/strong><\/p>\n\n\n\n<p>Triple Jump<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Execution<\/strong><\/p>\n\n\n\n<p>Creative \/ Digital \/ Production \/ PR<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Category<\/strong><\/p>\n\n\n\n<p>Retail<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Awards<\/strong><\/p>\n\n\n\n<p>Kaktus 2021.&nbsp;1X Award.<\/p>\n\n\n\n<p>UEPS 2021. 2X Award.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column lead is-layout-flow wp-block-column-is-layout-flow\">\n<p>Converse New Reality dictionary is a new brand answer to the state of women rights. By publishing the dictionary of the gender sensitive terms, created by philologist Marjana Stevanovi\u0107, brand sent a clear message about the gramatically correct, gender sensitive, language use in public spases. Offline and online, on the streets of Belgrade, girl architects, politicians and scientists got their well deserved place in this publication. <\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"546\" src=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-1.png\" alt=\"\" class=\"wp-image-863\" srcset=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-1.png 844w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-1-300x194.png 300w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-1-768x497.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"550\" src=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-2.png\" alt=\"\" class=\"wp-image-865\" srcset=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-2.png 845w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-2-300x195.png 300w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-2-768x500.png 768w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"550\" src=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-6.png\" alt=\"\" class=\"wp-image-867\" srcset=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-6.png 845w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-6-300x195.png 300w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-6-768x500.png 768w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"padding:107.8% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/661417561?h=de0b79a196&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Influenserke Video\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"553\" src=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-3.png\" alt=\"\" class=\"wp-image-869\" srcset=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-3.png 553w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-3-300x300.png 300w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-3-150x150.png 150w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/661418283?h=4de879430b&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" <=\"\"> title=&#8221;All Stars Video&#8221;><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-2-1024x576.png\" alt=\"\" class=\"wp-image-871\" srcset=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-2-1024x576.png 1024w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-2-300x169.png 300w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-2-768x432.png 768w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-2-1536x864.png 1536w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-2.png 1720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"550\" src=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-4.png\" alt=\"\" class=\"wp-image-873\" srcset=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-4.png 845w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-4-300x195.png 300w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-4-768x500.png 768w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"550\" src=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-7.png\" alt=\"\" class=\"wp-image-875\" srcset=\"https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-7.png 845w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-7-300x195.png 300w, https:\/\/ovation.rs\/wp-content\/uploads\/2021\/12\/Rectangle-9-copy-7-768x500.png 768w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Converse \u2013 Dictionary Client Triple Jump Execution Creative \/ Digital \/ Production \/ PR Category Retail Awards Kaktus 2021.&nbsp;1X Award. UEPS 2021. 2X Award. Converse New Reality dictionary is a new brand answer to the state of women rights. By publishing the dictionary of the gender sensitive terms, created by philologist Marjana Stevanovi\u0107, brand sent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1022,"menu_order":2,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sr"],"_links":{"self":[{"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/posts\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":6,"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/posts\/861\/revisions"}],"predecessor-version":[{"id":1163,"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/posts\/861\/revisions\/1163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/media?parent=861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/categories?post=861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ovation.rs\/en\/wp-json\/wp\/v2\/tags?post=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}