Converse – Dictionary
Creative / Digital / Production / PR
Kaktus 2021. 1X Award.
UEPS 2021. 2X Award.
Converse New Reality dictionary is a new brand answer to the state of women rights. By publishing the dictionary of the gender sensitive terms, created by philologist Marjana Stevanović, brand sent a clear message about the gramatically correct, gender sensitive, language use in public spases. Offline and online, on the streets of Belgrade, girl architects, politicians and scientists got their well deserved place in this publication.